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5 Love-ly Salon Marketing Ideas

You can barely walk into a retail store in January and February without being hit over the head with hearts, heart shaped candy, heart-filled greeting cards and other manifestations of love promoting Valentine’s Day sales.

You might also like: 10 Ways to Make your Salon Marketing Plan Pandemic-Proof!

As the saying goes, if you can’t beat ‘em, join ‘em! Here are five ways you can use the love your clients have for your services to grow your salon, create interest, cement client loyalty, and increase retention.

5 Love-ly Salon Marketing Ideas

1 – Give Love Away

The love your clients have for your salon services is a direct reflection of the way they believe you feel about them. Infuse your social media updates and email newsletters with client-appreciation such as:

  • How you feel about them as a group
  • How you feel about VIP clients that change your day
  • Why you love your industry / job / being a salon owner, hairdresser or beauty professional
  • Invite your clients to leave a review for you or your salon on Facebook, Google, Yelp or another site this week (or this month) for a chance to win a gift card or a “perfect couple” retail duo

Try posting one thing you love about your clients each day on social media this month!

2 – Get Clients to Fill in the Blank

Use social media and email marketing to survey your clients asking them to fill in the blank: “The one thing I love most about being a client at (your salon’s name or your name as a hairdresser) is __________________. “

Use the responses as client testimonials on your website and in upcoming email newsletters and social updates.

Questions are a great way to spark social engagement! Stay on February themes and ask questions on social media such as:

  • What are the top 3 things you want in the love of your life?
  • What was your first (or worst!) date?
  • If you could only use 1 (hair) product for the rest of your life, what would it be?
  • What is your favorite wine and chocolate combo?
  • If you had to describe your hair color as a coffee drink, what would it be?

3 – Couple Up

Tell clients and prospects about “perfect couples” they can get from your salon, such as:

  • Retail product duos
  • Service / product duos
  • Service + perfect add-on/s
  • BOGO (buy-one, get one at a special price) offers
  • At-home retail based on services, hair types, conditions, etc.

4 – Referral Reward Booster

Extend a special offer or referral reward to clients who refer their friends, co-workers or loved ones to your salon in the next 30 days.

5 – Get Engaged Early

February is “Weddings Month” not because weddings are happening in February, but because brides and grooms who got engaged during the holidays or on Valentine’s Day, and who are planning summer weddings, are lining everything up right now. This is why you see bridal shows in local convention centers in February and March, not June-August when the majority of weddings occur.

If you want wedding gigs…

Bridal hair and makeup, pedicures, and for that matter services for the whole wedding party get booked months before the big day. Now is the time to use e-mail and social media to advertise your availability and line up summer appointment bookings that could translate into a super-full (and profitable) book of business.

Here are some things to try:

  • Partner with wedding planners, wedding flower designers, etc.
  • Use Instagram to show off bridal looks you have done in the past
  • Create a digital bridal hair look-book gallery on your website or as a Pinterest board
    • add captions that include your city/region name to make content more “findable” locally
    • share links to your gallery or Pinterest board on social media
    • share photo/s in an email to clients that focuses on bridal/wedding services
  • Reach out to local wedding chapels and reception halls for referrals or cooperative marketing
  • Hyper-targeted Facebook ads and/or boosted posts
    • targeted to women-of-a-certain-age (the average age of a first-time bride in the US is 25)
    • who live in your town / nearby cities, and
    • who have “interests” in weddings, brides, wedding gowns, bridal stores, reception halls, etc.

Hyper-targeting Facebook ads based on specific demographics increases your ability to reach people who fit your buyer profile/s while reducing the chances your ad money will be wasted by showing your ads to the wrong people.

Love these ideas? Download our FULL 2021 Salon Marketing Calendar

Success is no accident; it takes hard work, perseverance, study, sacrifice, and most of all, love of what you are yearning to do.” — Pele

February salon marketing ideas

Digital Marketing with Hashtags and Keywords for Stylists, Salons, Salon Suites and Booth Renters

If you have ever wondered why some websites – and even some social updates – show up in results when you are searching online, it is because they contain the “keywords” you used when searching. You do not have to be an SEO (search engine optimization) expert to infuse basic SEO tactics into your website and social media.

Two of the ways you can do this are with hashtags and keywords. When you include hashtags in your social media posts, they can be found any time someone searches for entries under that hashtag.

Digital Salon Marketing with Keywords – How does it work?

What are “keywords?”  Simply put, anything that a real person searches for on a search engine, whether a single word or a phrase, is considered a keyword. For example, here are the search results when “MRK Beauty” is typed into a Google search:

find MRK Beauty online

 

Include keywords in your digital “real estate” such as your salon’s website and your social media profiles. Specifically, keywords like your name as a beauty professional, your salon’s name, your city’s name, the name of the business park where your salon is, and so on – any type of keyword a real person might type into Google when trying to find your business or a business like yours.

Adding these keywords to your web pages, blog content and social media posts makes it find-able when people search online using the same keywords. For instance, when you add the word salon (or salons in your city (inserting your city’s name) you now have keywords in your content that real people might search for online. Here’s how it works:

Someone just moved to town, they aren’t happy with their current stylist, or they are searching for a salon for some other reason. When they go to Google (or Bing or some other search engine) and type the words “salons in <your city>” or a  similar variation, your social posts, web page and other online content becomes find-able because you included the same key phrase.

Digital Salon Marketing with Hashtags – How does it work?

Think of the way hashtags work as similar to a digital file cabinet filled with file folders. Each of these file folders is titled with a single, specific hashtag, and all the web and social media content that has that hashtag is the digital content you would find in that folder.

hashtags in salon marketing

When you include hashtags in your social media posts (and even on your salon’s website), they become part of this find-able content. This can help introduce your salon services to new clients and help you grow your list of social followers or drive traffic to your salon’s web page.

Hashtags are your FRIENDS! They make it super-easy to come up with engaging social media content. Here are common salon hashtags you can use by day of the week to :

  • #SelfieSunday – a selfie – perhaps showing how you prep for the coming week or a selfie from an education or industry event
  • #SundayFunday – be human! Share an image of how you enjoy down time
  • #SundaySale – specially priced services or products
  • #MemeMonday – salon-related meme
  • #MondayBlues – haircolor, nail color, etc.
  • #MusicMonday – what tunes do you have on in the salon?
  • #MondayMemories – client throwback!
  • #MindfulMonday – how do you get your mind fully ready and present to serve clients?
  • #MotivationMonday / #MondayMotivation – share an inspiring quote or idea
  • #ManCrushMonday – share an image with a great men’s style
  • #ManicureMonday – share an image with cool manicure
  • #TipTuesday – share a product or service suggestion that addresses common client problems
  • #TopicTuesday – pick a common to address, such as “why pro color over box?”
  • #TransformationTuesday – share a before/after client look
  • #TuesdayTrivia – share a fun tidbit about your professional or brand story
  • #TuesdayTraining – something you learned in recent education or training going on in your salon!
  • #TeachingTuesday – tips for at-home styling and care
  • #WayBackWednesday – client or salon throwback
  • #WellnessWednesday – share a beauty health tip
  • #WisdomWednesday – share expert advice
  • #WomanCrushWednesday – share an image with great women’s style
  • #ThrowbackThursday / #TBT – post an image with vintage/retro style
  • #ThankfulThursday – something you’re thankful for
  • #ThursdayThoughts – what’s on your mind?
  • #FearlessFriday – fearless hair color or style!
  • #FlashbackFriday
  • #FlashSaleFriday
  • #FeelGoodFriday – how are you helping clients get ready for the weekend?
  • #FridayVibes – how is your team vibing together?
  • #FridayFunny – humorous salon meme
  • #FF aka #FollowFriday – shoutout to new social followers
  • #FridayFunday – something fun about your salon
  • #SaturdayShenanigans – experimenting with a new style
  • #SelfieSaturday – by yourself or with a client
  • #SocialSaturday
  • #ShoutoutSaturday – shoutout to a favorite client, peer or *cough* professional salon distributor *cough*
  • #SaturdaySpecial
  • #SaturdaySale
  • #WeekendVibes
  • #SmallBusinessSaturday
  • #SaturdayStyle

What’s your hashtag?

 Your name, your salon name, your city – all of these can – and should – be turned into hashtags that you use when you post images on social media. If you are posting an image of your work, a photo of your salon, a copy of your salon’s menu of services, etc., simply add #Salon (where “Salon” = the name of YOUR salon) and #CitySalons (such as #SpokaneSalons) to your posts.