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featured products
new milk_shake SOS Roots


NEW milk_shake® sos roots is an ammonia-free instant hair touch up spray for roots with a natural-looking effect without staining or leaving residue. The range of shades adapt to any hair color and are efficient on all hair types: / dark brown / brown / light blond / blond / mahogany / black. milk_shake sos roots gives instant and total coverage to greys. Use the special applicator for an instant result without staining

  • spray the product directly onto the soft bristles
  • apply to areas with greys
  • comb with the plastic comb to even-out the result
  • wash the applicator after each application.

Watch the milk_shake SOS Roots demo on YouTube

new milkshake amazing


NEW Amazing anti-humidity protective styling spray for hair is a pre-styling spray capable of eliminating frizz with a long-lasting result. Its formula is heat-activated, creating a film-like effect over the hair that protects hair from humidity, protects hair color and maintains the hairstyle for longer. Enriched with fruit extracts, milk_shake Lifestyling AMAZING gives a shiny, glossy finish with a mirror-like effect. It reduces drying time, protects from heated styling tools, doesn’t leave residue and doesn’t weigh the hair down.

Watch the milk_shake Lifestyling Amazing DEMO on Facebook Live

milk_shake© decologic

Technology + innovation combine = perfect blondes! A complete range of lightening products to offer a wide range of solutions for in-salon lightening and toning services.

  • decolourizing – dedicated professional formulas express the maximum efficiency of technological research and scientific precision
  • technological – high quality raw materials, naturally-sourced active ingredients and stylistic and technical research give hairdressers a complete range of solutions to transform any service into a perfect blond
  • ecologic – concept’s specific approach to researching packaging has a low environmental impact, an ethical commitment to contribute to protecting the environment

Watch the milk_shake Intro to Decologic Lighteners DEMO video on Facebook Live

milk_shake 9 Minute Color

milk_shake® 9 minutes


Conditioning permanent colouring cream for hair that is processed in 9 minutes. Incredible shine, vibrant colour, long-lasting maximum grey coverage.

DOWNLOAD >> 9 Minutes Technical Manual

DOWNLOAD >> 9 minutes color swatch brochure

milk_shake smoothies semi-permanent haircolor

milk_shake® smoothies semi-permanent colour

Specific developers and intensive activating emulsions ensure intense color, while the natural ingredients and uniquely intoxicating fragrance take hair color to another level.

Download >> milk_shake smoothies swatch chart PDF

Download >> milk_shake smoothies technical manual

milk_shake creatives hair color distributors

milk_shake® creative permanent colour

Creative colour and limitless combinations for infinite results! High quality and performance without any compromise. Preserves hair integrity, conditioning the stem, protects skin and hair during the colour process.

Download >> milk_shake creative swatch chart PDF

Download >> milk_shake creative technical manual

milk_shake The Gloss

milk_shake Decologic Black

Check out more milk_shake and No Inhibition concept USA videos on YouTube.

upcoming classes reversed

milk_shake braiding lifestyling class


9 am Pacific | 10 am Mountain


Artist: Brittney Tester
On this Live Brittney will share 5 easy steps to create the perfect “Wrap around Braid” while using uniquely tailored products from the milk_shake lifestyling portfolio.

Watch the Free Facebook Live Event – or visit for recorded video

milk_shake Fall-layage class


9 am Pacific | 10 am Mountain

Fall-ayage – Inspired by the Colors of Fall

Artist: Kara Corry
During this Live Kara will stay true to the balayage technique while embracing the many options of milk_shake Creative Permanent Color.

Watch the Free Facebook Live Event – or visit for recorded video

milk_shake fall toning color class

TUESDAY – OCT 12  milk_shake online education

5 pm Pacific | 6 pm Mountain

The Tones Changed (Fall Toning Options)

Artist: Kara Corry
Getting the right tone can sometimes be challenging. Tune in to this free zoom class as Kara Corry share’s her expertise in seasonal toning options.

Register in advance for this Zoom class. After registering, you will receive a confirmation email containing information about joining the meeting.

milk_shake classes cutting on the bias


9 am Pacific | 10am Mountain

A BOB for every season

Artist: Gerard Caruso & Brian Grieve
Tune in on this Live. As we share a modern approach to creating movement and flow in your next haircut.

Watch the Free Facebook Live Event – or visit for recorded video

dread-lights color class by milk_shake north america


9 am Pacific | 10 am Mountain

Dread-Lights Coloring

Artist: Danielle Giarizzo
Maintain your color with a kiss of brightness, join us as we share a quick and easy techniques to enhance your next color service.

Watch the Free Facebook Live Event – or visit for recorded video

milk_shake hair braiding class

TUESDAY – OCT 26  milk_shake online education

5 pm Pacific | 6 pm Mountain

All About the Braids

Artist: Brittney Tester
Join Brittney Tester z-one concept’s Braider Specialist as she shares a complete insight to the world of braiding.

Register in advance for this Zoom class. After registering, you will receive a confirmation email containing information about joining the meeting.

MRK Beauty rewards programs

zone concept milkshake rewards concept Salon Rewards Program

Designed to reward loyal milk_shake and No Inhibition customers with support tools that will help your business grow. The concept salon rewards program includes many benefits, including education, free backbar, station products, samples, and marketing tools, based on the level of your purchases.

Please contact us (or your MRK Beauty consultant) for additional program details including program rules and a list of items which can be purchased with rewards dollars.

Become a concept salon and earn an additional 5% reward points!


$1,500 – $2,999 per quarter

Earn 5% back in reward points of your total purchases.

zone concept milkshake rewards


$3,000 – $4,999 per quarter

Earn 7% back in reward dollars of your total purchases.

zone concept milkshake rewards


$5,000 – $9,999 per quarter

Earn 10% back in reward dollars of your total purchases.

zone concept milkshake rewards


$10,000 + per quarter

Earn 12% back in reward dollars of your total purchases.

about the brand centered
about the milk_shake brand of professional salon products

About milk_shake hair care and hair color


Natural ingredients like milk and yogurt proteins and fruit extracts work to enhance hair’s natural beauty. milk_shake hair care and hair color products capitalize on the benefits of nature, providing dedicated solutions for all hair types.


milk_shake products are created with a solid commitment to protecting the environment , with reduced sulfates, parabens and sodium chloride. All packaging and printed materials are recyclable.


milk_shake hair care and styling products are designed to make any hair concern a thing of the past. Step-by-step, milk_shake will take you on a deliciously-scented, luxurious journey, resulting in vibrant, healthy-looking hair.


Milk protein has a supplementary and highly conditioning effect on hair’s structure, and is the integral ingredient in milk_shake color care products. The results include increased volume, elasticity, and damage repair, while maintaining and enhancing hair color. This natural series is characterized by a unique white color and an irresistible sweet milk fragrance.


milk_shake hair care and styling products incorporate natural, organic ingredients without compromising the quality of the formula or the results.


Each active ingredient is thoughtfully and purposefully selected for its unique nutritive and lasting aesthetic effects, to create weightless hair with maximum vitality and shine.

natural ingredients and proteins in milk_shake hair care and hair color products

Z.ONE CONCEPT – WASHINGTON – OREGON – IDAHO – MONTANA concept™ USA is the exclusive representative of milk_shake and NO INHIBITON brands in North America. These product lines are part of the concept™ family; a young, innovative and dynamic Italian brand offering professional hair and beauty products worldwide.

From shampoos and conditioners to color and lightener, these product lines offer a solution for every scalp and hair need. concept™ products make great hair easy to achieve while offering everything you need to look amazing 365 days a year; from never-fail styles to solutions for frizz, limp tresses, dull color, hair loss and more!

Licensed beauty professionals can purchase concept’s milk_shake and No Inhibition professional salon products from MRK Beauty – wholesale beauty supply distributors in Washington, Oregon, Idaho and Montana.

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