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featured products
new milk_shake SOS Roots

NEW! SOS ROOTS

NEW milk_shake® sos roots is an ammonia-free instant hair touch up spray for roots with a natural-looking effect without staining or leaving residue. The range of shades adapt to any hair color and are efficient on all hair types: / dark brown / brown / light blond / blond / mahogany / black. milk_shake sos roots gives instant and total coverage to greys. Use the special applicator for an instant result without staining

  • spray the product directly onto the soft bristles
  • apply to areas with greys
  • comb with the plastic comb to even-out the result
  • wash the applicator after each application.

Watch the milk_shake SOS Roots demo on YouTube

new milkshake amazing

NEW! AMAZING!

NEW Amazing anti-humidity protective styling spray for hair is a pre-styling spray capable of eliminating frizz with a long-lasting result. Its formula is heat-activated, creating a film-like effect over the hair that protects hair from humidity, protects hair color and maintains the hairstyle for longer. Enriched with fruit extracts, milk_shake Lifestyling AMAZING gives a shiny, glossy finish with a mirror-like effect. It reduces drying time, protects from heated styling tools, doesn’t leave residue and doesn’t weigh the hair down.

Watch the milk_shake Lifestyling Amazing DEMO on Facebook Live

milk_shake© decologic

Technology + innovation combine = perfect blondes! A complete range of lightening products to offer a wide range of solutions for in-salon lightening and toning services.

  • decolourizing – dedicated professional formulas express the maximum efficiency of technological research and scientific precision
  • technological – high quality raw materials, naturally-sourced active ingredients and stylistic and technical research give hairdressers a complete range of solutions to transform any service into a perfect blond
  • ecologic – z.one concept’s specific approach to researching packaging has a low environmental impact, an ethical commitment to contribute to protecting the environment

Watch the milk_shake Intro to Decologic Lighteners DEMO video on Facebook Live

milk_shake 9 Minute Color

milk_shake® 9 minutes

QUICK CONDITIONING PERMANENT HAIR COLOUR

Conditioning permanent colouring cream for hair that is processed in 9 minutes. Incredible shine, vibrant colour, long-lasting maximum grey coverage.

DOWNLOAD >> 9 Minutes Technical Manual

DOWNLOAD >> 9 minutes color swatch brochure

milk_shake smoothies semi-permanent haircolor

milk_shake® smoothies semi-permanent colour

Specific developers and intensive activating emulsions ensure intense color, while the natural ingredients and uniquely intoxicating fragrance take hair color to another level.

Download >> milk_shake smoothies swatch chart PDF

Download >> milk_shake smoothies technical manual

milk_shake creatives hair color distributors

milk_shake® creative permanent colour

Creative colour and limitless combinations for infinite results! High quality and performance without any compromise. Preserves hair integrity, conditioning the stem, protects skin and hair during the colour process.

Download >> milk_shake creative swatch chart PDF

Download >> milk_shake creative technical manual

milk_shake The Gloss

milk_shake Decologic Black

Check out more milk_shake and No Inhibition z.one concept USA videos on YouTube.

upcoming classes reversed

milkshake the gloss color class

MONDAY – JULY 12 

9 am Pacific | 10am Mountain

Color Glazing with milk_shake THE GLOSS

Artist: Tammy Cox – Create 3-dimensional color by double dipping with milk_shake THE
GLOSS. Lock in tone, create added shine and improve the condition of your Guest’s hair all from one Acidic color.

Watch the Free Facebook Live Event – or visit for recorded video

milkshake glossing up your business class

TUESDAY – JULY 13  milk_shake online education

5 pm Pacific | 6 pm Mountain

GLOSSING UP YOUR BUSINESS

Artist: Charlene Main – Understanding the features and benefits of milk_shake The Gloss Acidic Color is just the beginning – building your potential revenue is the key! Tune in to hear all about the possibilities.

Register in advance for this Zoom class. After registering, you will receive a confirmation email containing information about joining the meeting.

milkshake Cutting Short and Sassy class

MONDAY – JULY 19 

9 am Pacific | 10am Mountain

CUTTING SHORT AND SASSY!

Artist: Sarah McGinnis – Discover the foundation needed when it comes to creating a Pixie, short, crop, or even an undercut, easy techniques for positive results.

Watch the Free Facebook Live Event – or visit for recorded video

milkshake toning 101 class

MONDAY – JULY 26 

9 am Pacific | 10am Mountain

Toning 101 with milk_shake® Silver Shine & More

Artist: Kara Corey – Pre-toning or toning — the options are endless! During this Facebook Live Kara Corey will share the remarkable results you can get from our milk_shake SILVER SHINE regiment both at home or in the salon. It’s not just a shampoo and conditioner.

Watch the Free Facebook Live Event – or visit for recorded video

milkshake summer hair color toning class

TUESDAY – JULY 27  milk_shake online education

5 pm Pacific | 6 pm Mountain

SUMMER TONING FOR ALL

Artist: Kara Corry – Creating the ideal tone can be challenging! Determining the level, underlying pigment and porosity are some of the few obstacles we will discuss during this zoom class.

Register in advance for this Zoom class. After registering, you will receive a confirmation email containing information about joining the meeting.

MONDAY – AUGUST 2 

9 am Pacific | 10am Mountain

AMAZING CURLS AND WAVES

Artist: Jaclyn Lopes – milk_shake AMAZING! is an ultra-light spray that supports and defines curls. Helps to create wavy styles, that last longer, while eliminating frizz. Join in on this live as Jacklyn Lopes showcases The New Amazing Curls & Waves in action!

Watch the Free Facebook Live Event – or visit for recorded video

MONDAY – AUGUST 9 

9 am Pacific | 10am Mountain

K-RESPECT

Artist: Dylan Foster – A Keratin smoothing and anti-frizz system with precious oils from the
Amazon rainforest that is suitable for all hair types. Keep hair smoother, longer!

Watch the Free Facebook Live Event – or visit for recorded video

TUESDAY – AUGUST 10  milk_shake online education

5 pm Pacific | 6 pm Mountain

RE-PIGMENTING HAIR with milk_shake color portfolio

Artist: Gerard Caruso – We will share the formulations needed to re-pigment, de-colorize, or simply lock in hair color. Overcome challenges and obtain great results!

Register in advance for this Zoom class. After registering, you will receive a confirmation email containing information about joining the meeting.

MONDAY – AUGUST 16 

9 am Pacific | 10am Mountain

CUTTING ALL ABOUT THE FRINGE

Artist: Gerard Caruso – Creativity is the key to a perfect cut! Side swept, Curtain or Paint Brush are just a few fringes that can enhance your style whether textured, blunt, long or short, the options are unlimited.

Watch the Free Facebook Live Event – or visit for recorded video

MONDAY – AUGUST 23 

9 am Pacific | 10am Mountain

COLORING with the BACK TO BACK TECHNIQUE

Artist: Brian Grieve and Gerard Caruso – Explore a fresh perspective on creating a fun and exciting approach to hair coloring. Join us as we share an efficient and easy technique to create depth in your color.

Watch the Free Facebook Live Event – or visit for recorded video

TUESDAY – AUGUST 24  milk_shake online education

5 pm Pacific | 6 pm Mountain

COLOR FORMULATIONS

Artist: Charlene Main – Formulation, tonal choices, and understanding underlying pigment are just a few steps we will share when it comes to formulating your ideal color.

Register in advance for this Zoom class. After registering, you will receive a confirmation email containing information about joining the meeting.

MONDAY – AUGUST 30 

9 am Pacific | 10am Mountain

THE WORLD OF milk_shake THE GLOSS ACIDIC COLOR

Artist: Andrea Huprich and Sarah DeVore – Color deposit, toning and adding shine and condition are just a few tips and tricks you will see during this Facebook live. Check out all the benefits!

Watch the Free Facebook Live Event – or visit for recorded video

MRK Beauty rewards programs

zone concept milkshake rewards

z.one concept Salon Rewards Program

Designed to reward loyal milk_shake and No Inhibition customers with support tools that will help your business grow. The z.one concept salon rewards program includes many benefits, including education, free backbar, station products, samples, and marketing tools, based on the level of your purchases.

Please contact us (or your MRK Beauty consultant) for additional program details including program rules and a list of items which can be purchased with rewards dollars.

Become a concept salon and earn an additional 5% reward points!

Silver

$1,500 – $2,999 per quarter

Earn 5% back in reward points of your total purchases.

zone concept milkshake rewards

Gold

$3,000 – $4,999 per quarter

Earn 7% back in reward dollars of your total purchases.

zone concept milkshake rewards

Platinum

$5,000 – $9,999 per quarter

Earn 10% back in reward dollars of your total purchases.

zone concept milkshake rewards

Diamond

$10,000 + per quarter

Earn 12% back in reward dollars of your total purchases.

about the brand centered
about the milk_shake brand of professional salon products

About milk_shake hair care and hair color

EXPERIENCE BEAUTY NATURALLY

Natural ingredients like milk and yogurt proteins and fruit extracts work to enhance hair’s natural beauty. milk_shake hair care and hair color products capitalize on the benefits of nature, providing dedicated solutions for all hair types.

RESPECTING OUR ENVIRONMENT

milk_shake products are created with a solid commitment to protecting the environment , with reduced sulfates, parabens and sodium chloride. All packaging and printed materials are recyclable.

HAIR CARE & STYLING

milk_shake hair care and styling products are designed to make any hair concern a thing of the past. Step-by-step, milk_shake will take you on a deliciously-scented, luxurious journey, resulting in vibrant, healthy-looking hair.

COLOR & CARE WITH MILK PROTEIN

Milk protein has a supplementary and highly conditioning effect on hair’s structure, and is the integral ingredient in milk_shake color care products. The results include increased volume, elasticity, and damage repair, while maintaining and enhancing hair color. This natural series is characterized by a unique white color and an irresistible sweet milk fragrance.

NATURAL BEAUTY WITHOUT COMPROMISE

milk_shake hair care and styling products incorporate natural, organic ingredients without compromising the quality of the formula or the results.

SELECTED ACTIVE INGREDIENTS

Each active ingredient is thoughtfully and purposefully selected for its unique nutritive and lasting aesthetic effects, to create weightless hair with maximum vitality and shine.

natural ingredients and proteins in milk_shake hair care and hair color products

Z.ONE CONCEPT – WASHINGTON – OREGON – IDAHO – MONTANA

z.one concept™ USA is the exclusive representative of milk_shake and NO INHIBITON brands in North America. These product lines are part of the z.one concept™ family; a young, innovative and dynamic Italian brand offering professional hair and beauty products worldwide.

From shampoos and conditioners to color and lightener, these product lines offer a solution for every scalp and hair need. z.one concept™ products make great hair easy to achieve while offering everything you need to look amazing 365 days a year; from never-fail styles to solutions for frizz, limp tresses, dull color, hair loss and more!

Licensed beauty professionals can purchase z.one concept’s milk_shake and No Inhibition professional salon products from MRK Beauty – wholesale beauty supply distributors in Washington, Oregon, Idaho and Montana.

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