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new milkshake amazing


NEW Amazing anti-humidity protective styling spray for hair is a pre-styling spray capable of eliminating frizz with a long-lasting result. Its formula is heat-activated, creating a film-like effect over the hair that protects hair from humidity, protects hair color and maintains the hairstyle for longer. Enriched with fruit extracts, milk_shake Lifestyling AMAZING gives a shiny, glossy finish with a mirror-like effect. It reduces drying time, protects from heated styling tools, doesn’t leave residue and doesn’t weigh the hair down.

Watch the milk_shake Lifestyling Amazing DEMO on Facebook Live

milk_shake 9 Minute Color

milk_shake® 9 minutes


Conditioning permanent colouring cream for hair that is processed in 9 minutes. Incredible shine, vibrant colour, long-lasting maximum grey coverage.

DOWNLOAD >> 9 Minutes Technical Manual

DOWNLOAD >> 9 minutes color swatch brochure

milk_shake smoothies semi-permanent haircolor

milk_shake® smoothies semi-permanent colour

Specific developers and intensive activating emulsions ensure intense color, while the natural ingredients and uniquely intoxicating fragrance take hair color to another level.

Download >> milk_shake smoothies swatch chart PDF

Download >> milk_shake smoothies technical manual

milk_shake creatives hair color distributors

milk_shake® creative permanent colour

Creative colour and limitless combinations for infinite results! High quality and performance without any compromise. Preserves hair integrity, conditioning the stem, protects skin and hair during the colour process.

Download >> milk_shake creative swatch chart PDF

Download >> milk_shake creative technical manual

milk_shake Sun Rays lightening technique

Strong Wave styling in 9 minutes

Check out more milk_shake and No Inhibition concept USA videos on YouTube.

upcoming classes reversed

new Amazing lifestyling product from milkshake north america

MONDAY JAN 4 milk_shake online education

9 am Pacific | 10 am Mountain

NEW Lifestyling Amazing!

Humidity proof! Join on Facebook Live to see the newest addition in the milk_shake Lifestyling Line, Amazing! Reduce drying time, block out humidity, and protect hair from heated styling tools all while maintaining color and shine, giving hair a mirror-like finish.

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MONDAY JAN 5  milk_shake online education

5 pm Pacific | 6 pm Mountain

Creative Permanent Color

Join us on zoom to learn about all the endless possibilities Creative Permanent color has to offer both you and your guest. Take your color to the next level! More Info / Event Page

Creative Permanent Color via Zoom

MONDAY JAN 11 milk_shake online education

9 am Pacific | 10 am Mountain

Step Up Your Braid Demo

During this Facebook Live we will share a quick easy way to step up you braiding game, as well as introduce key products that will improve your final result, don’t forget stay tuned to the end for the Announcement of the winners to our SHOW US YOUR BRAID CONTEST! You won’t want to miss this Live.

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MONDAY JAN 18 milk_shake online education

9 am Pacific | 10 am Mountain

Decologic Black

Have you been looking for a solution to create much desired cool blondes? Look no further! Decologic Black is a lightening cream with excellent lifting power, combined with charcoal to neutralize warm tones during the lightening phase. Join us as we share all you’ll need to know about the NEW lightening experience BLACK, in a demo on timeless highlighting techniques guarantee to generate added revenue for your business.

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TUESDAY JAN 19  milk_shake online education

5 pm Pacific | 6 pm Mountain

9 Minutes Color

Time is Money! Innovative technology guarantees the same results as traditional permanent color in reduced time. Ideal for regrowth touch up, maximum grey coverage, shine and durability in 36 intermixable shades. Learn the full insight on the milk_shake 9 minutes color. More Info / Event Page

9 Minutes Color via Zoom

MONDAY JAN 25 milk_shake online education

9 am Pacific | 10 am Mountain

Mens Cut

Tailoring a mans haircut: Disconnect, fade, and texture are few of the components used when creating a mans style. During this Facebook live we will share how to incorporate these components as well as the right No Inhibition styling product to support the final outcome.

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MRK Beauty rewards programs
zone concept milkshake rewards concept Salon Rewards Program

Designed to reward loyal milk_shake and No Inhibition customers with support tools that will help your business grow. The concept salon rewards program includes many benefits, including education, free backbar, station products, samples, and marketing tools, based on the level of your purchases.

Please contact us (or your MRK Beauty consultant) for additional program details including program rules and a list of items which can be purchased with rewards dollars.

Become a concept salon and earn an additional 5% reward points!


$1,500 – $2,999 per quarter

Earn 5% back in reward points of your total purchases.

zone concept milkshake rewards


$3,000 – $4,999 per quarter

Earn 7% back in reward dollars of your total purchases.

zone concept milkshake rewards


$5,000 – $9,999 per quarter

Earn 10% back in reward dollars of your total purchases.

zone concept milkshake rewards


$10,000 + per quarter

Earn 12% back in reward dollars of your total purchases.

about the brand centered
about the milk_shake brand of professional salon products

About milk_shake hair care and hair color


Natural ingredients like milk and yogurt proteins and fruit extracts work to enhance hair’s natural beauty. milk_shake hair care and hair color products capitalize on the benefits of nature, providing dedicated solutions for all hair types.


milk_shake products are created with a solid commitment to protecting the environment , with reduced sulfates, parabens and sodium chloride. All packaging and printed materials are recyclable.


milk_shake hair care and styling products are designed to make any hair concern a thing of the past. Step-by-step, milk_shake will take you on a deliciously-scented, luxurious journey, resulting in vibrant, healthy-looking hair.


Milk protein has a supplementary and highly conditioning effect on hair’s structure, and is the integral ingredient in milk_shake color care products. The results include increased volume, elasticity, and damage repair, while maintaining and enhancing hair color. This natural series is characterized by a unique white color and an irresistible sweet milk fragrance.


milk_shake hair care and styling products incorporate natural, organic ingredients without compromising the quality of the formula or the results.


Each active ingredient is thoughtfully and purposefully selected for its unique nutritive and lasting aesthetic effects, to create weightless hair with maximum vitality and shine.

natural ingredients and proteins in milk_shake hair care and hair color products

Z.ONE CONCEPT – WASHINGTON – OREGON – IDAHO – MONTANA concept™ USA is the exclusive representative of milk_shake and NO INHIBITON brands in North America. These product lines are part of the concept™ family; a young, innovative and dynamic Italian brand offering professional hair and beauty products worldwide.

From shampoos and conditioners to color and lightener, these product lines offer a solution for every scalp and hair need. concept™ products make great hair easy to achieve while offering everything you need to look amazing 365 days a year; from never-fail styles to solutions for frizz, limp tresses, dull color, hair loss and more!

Licensed beauty professionals can purchase concept’s milk_shake and No Inhibition professional salon products from MRK Beauty – wholesale beauty supply distributors in Washington, Oregon, Idaho and Montana.

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