maximum gray coverage in 9 minutes

Just imagine all of the ways you could increase revenues with new add on color services using milk_shake’s new 9 minutes hair color!

Imagine this. Your client arrives for a hair cut appointment and you notice that their roots have grown out gray. They’re only booked for a 45 minute appointment, so what can you do?

In 9 minutes, you can take that gray root grow-out from drab to FAB using milk_shake’s NEW 9 minutes permanent hair color. 9 minutes. 9 minutes to process. That’s it!


Jessica Mitchell at Stylz Salon [email protected]

Team MRK’s own Jessica Mitchell of Stylz Salon located at 855 S. Main Street Deer Park, WA 99006 #MRKBeauty #TeamMRK shows how fast and easy it is to restore your client’s desired hair color and tone using milk_shake 9 minutes hair color in this week’s Formula Friday #FormulaFriday tutorial.

about milk_shake 9 minutes hair color

About milk_shake© 9 minutes hair color

  • perfect color
  • maximum coverage
  • shiny hair in a fraction of the time!

9 minutes permanent hair color features

9 minutes hair color technology + balanced pigments = the same results as a regular permanent color with reduced processing time:

  • the first permanent hair color on the market processed in just 9 minutes
  • maximum grey coverage
  • vibrant color tones
  • 36 mixable shades
  • conditioning base that guarantees soft, shiny hair
  • darkens or lifts
  • innovative active ingredients of the highest quality to protect the hair
  • 100 ml tube = 3 applications
  • mixing ratio 1:1 (1:2 for high lifters)

>> Download the 9 minutes color swatch book

milk_shake 9 minutes color swatch book

9 minutes hair color processing time

The technology within milk_shake 9 minutes quick conditioning permanent hair color differs from other traditional colors as the processing time is 9 minutes for all the different developers needed for its application. Only the ULTRA BLOND series has an increased processing time of 20 minutes.

NOTE: prolonging the processing time will darken and saturate the color level:

  • 9 MINUTES: target level reached
  • 20 MINUTES: ½ level more intensity
  • 30 MINUTES: 1 full level more intensity

9 minutes allows the professional to easily choose the grey coverage level, the intensity of the level and ideal tone according to the client’s request, and according to the analysis of the hair type:

9 minutes hair color shade chooser

milk_shake 9 minutes quick conditioning permanent hair color should only/always mixed with milk_shake oxidizing emulsion 10/20/30/40 volume according to the desired lift that is required. milk_shake oxidizing emulsion develops the coloring pigments within the color to create a stable blend that is even and radiant in terms of the resulting hair color. The developers contain the exclusive ingredient Integrity 41® that protects the color longer, as well as milk proteins, honey and fruit extracts.

  • 10 vol. 3% for maximum deposit of pigment
  • 20 vol. 6% to maintain the same natural base level, for grey coverage and for lift up to 1 level
  • 30 vol. 9% to color and lift up to 2 levels; for grey coverage.
  • 40 vol. 12% to lift up to 3 levels and the specific developer to be combined with the ultra blond series

9 minutes milk_shake 10 20 30 40 volume developers

>> Download the 9 minutes technical manual