Last December we celebrated with top brand Oligo Professionnel as their demi-permanent color, Calura Gloss, was named best Demi-Permanent Color by hairdressers. Winning top marks in Beauty Launchpad’s 2020 Readers Choice Awards, “Be Color Confident!” became the mantra of Oligo Pro. Calura Gloss named Readers Choice for best demi-permanent color with Salon Magazine Another win […]
You can barely walk into a retail store in January and February without being hit over the head with hearts, heart shaped candy, heart-filled greeting cards and other manifestations of love promoting Valentine’s Day sales. You might also like: 10 Ways to Make your Salon Marketing Plan Pandemic-Proof! As the saying goes, if you can’t beat […]
Pricing salon services correctly is vital! Even just a one percent improvement in pricing can result in an eleven percent increase in operating profit. (Harvard Business Review study) Did you know that “price” is one of the 4 P’s of Marketing? Product – includes both goods and/or services Price – the cost assigned to a […]
https://mrkbeauty.com/wp-content/uploads/pricing-salon-services.jpg5631000Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2021-01-21 16:29:212021-01-21 16:29:21Pricing Salon Services? Factor in 4 Things
COVID-19 and 2020 has dramatically (and maybe permanently) altered the landscape of the salon industry overall. Hairdressers, salon owners, salon professional manufacturers, wholesale beauty distributors, beauty educators – everyone in the industry has felt its impacts. From closures to cancellations, you might be wondering how to create a new normal in 2021 that will support […]
https://mrkbeauty.com/wp-content/uploads/pandemic-proof-salon-marketing.png5631000Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2020-12-17 14:10:502020-12-17 14:10:5010 Ways to make your 2021 Salon Marketing Plan Pandemic-Proof
As a beauty professional you may already be wired for success in the salon industry. There are five things that successful entrepreneurs do differently than their peers, and these five things can fuel the growth of your salon business. Spots solutions in problems Continually reinvests in viable business ideas Constantly invests in their own skills […]
https://mrkbeauty.com/wp-content/uploads/successful-salon-pros.png5631000Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2020-11-30 08:53:142020-11-30 08:53:145 Things Successful Salon Professionals Do
Formula Friday – Stylists and the personal touch in the time of COVID-19 What a year 2020 turned into! During these challenging times in the middle of the COVID-19 Pandemic, it’s important to remember that you, the STYLIST, have a powerful and important role to play that only YOU can fill when it comes to […]
https://mrkbeauty.com/wp-content/uploads/mrkvidss.png558660Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2020-11-13 14:09:332020-11-13 14:09:33#FormulaFriday – Stylists and the Personal Touch in 2020
Self-gifting holiday shoppers could help you increase holiday salon retail sales and boost revenues this year. The numbers don’t lie! People who shop for gifts for others during the holidays often purchase items for themselves as well. 53.2% of shoppers plan to buy gifts for themselves and 73.5% of consumers with a budget of more […]
Digital Marketing with Hashtags and Keywords for Stylists, Salons, Salon Suites and Booth Renters If you have ever wondered why some websites – and even some social updates – show up in results when you are searching online, it is because they contain the “keywords” you used when searching. You do not have to be […]
https://mrkbeauty.com/wp-content/uploads/digital-salon-marketing-keywords-hashtags.png5631000Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2020-11-09 15:36:002020-11-09 15:51:16Digital Salon Marketing with Hashtags and Keywords
Just imagine all of the ways you could increase revenues with new add on color services using milk_shake’s new 9 minutes hair color! Imagine this. Your client arrives for a hair cut appointment and you notice that their roots have grown out gray. They’re only booked for a 45 minute appointment, so what can you […]
https://mrkbeauty.com/wp-content/uploads/ff-11-6-drab-to-fab-9-minutes.png5631000Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2020-11-05 14:55:212020-11-09 14:23:37#FormulaFriday – Drab to FAB Gray Coverage in 9 Minutes!
#FormulaFriday – Oligo Professional Intense Neutrals with Calura Gloss Oligo Professional’s new Intense Neutral series and 13 Volume (4%) Cream Developer are specially created to offer up to 50% white hair blending. These rich shades were calibrated to deliver neutral results. NEW! Oligo Professional 13 Volume Cream Developer Our new 13 Volume (4%) Cream Developer […]
In the past 30 days the team at MRK Beauty has celebrated its 7th birthday, the relaunch of our website and the launch of online shopping at MRKBeauty.com! It is easy to get so busy with the day in and day out that you forget to mark important milestones or celebrate the big moments. We […]
https://mrkbeauty.com/wp-content/uploads/fi-MRK-shoponline.jpg5631000Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2020-10-27 09:48:552020-10-27 13:25:28Now you can SHOP ONLINE at MRKBeauty.com!
Salon holiday marketing success will hinge on your ability to effectively reach and persuade people to spend some of their shopping budget with you. 4 retail holiday trends that could influence salon holiday marketing success: COVID-19 has not stopped impacting business in 2020. Retailers are scrambling to reboot retail holiday marketing and promotions both in […]
https://mrkbeauty.com/wp-content/uploads/salon-holiday-marketing-2020.png5631000Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2020-10-19 11:05:562020-10-19 11:05:564 Ways to Reinvent Salon Holiday Marketing in 2020
Sold in more than 20,000 salons worldwide, we are thrilled to announce that BIOTOP PROFESSIONAL is now available for purchase by licensed beauty professionals in Washington, Oregon, Idaho, and Montana. 5 Reasons to Love BIOTOP PROFESSIONAL Love is in the hair! Inside BIOTOP PROFESSIONAL salon products you will find everything you want and none of […]
Sure, summer carries the promise of pool-side days, margarita mixers and tan lines, but the same sun-drenched months we look forward to all year tend to test the mettle of our hair-care routines; too much sun and you’re left with a head that feels a little like a bail of farm animal feed. The brittle […]
https://mrkbeauty.com/wp-content/uploads/milk_shake-incredible-milk-sun-protection.png377708Elizabeth Kraushttps://mrkbeauty.com/wp-content/uploads/2020/09/160H_Logo_TRS_tagline.pngElizabeth Kraus2018-06-06 16:51:362020-09-21 16:57:23protect your hair from sun damage
Congratulations to Darrell at Roots Salon Spokane, WA: Winner of name the new MRK education training center contest! MRK Beauty is proud to announce the opening of our MRK ZONE education. Its our dedicated education training center. Your support and vision is what made this possible.
Another Readers Choice Award for Calura Gloss!
As seen in, Awards and Press, Oligo ProfessionalLast December we celebrated with top brand Oligo Professionnel as their demi-permanent color, Calura Gloss, was named best Demi-Permanent Color by hairdressers. Winning top marks in Beauty Launchpad’s 2020 Readers Choice Awards, “Be Color Confident!” became the mantra of Oligo Pro. Calura Gloss named Readers Choice for best demi-permanent color with Salon Magazine Another win […]
5 Love-ly Salon Marketing Ideas
Salon Marketing, Salon Ownership, Salon ProfessionalsYou can barely walk into a retail store in January and February without being hit over the head with hearts, heart shaped candy, heart-filled greeting cards and other manifestations of love promoting Valentine’s Day sales. You might also like: 10 Ways to Make your Salon Marketing Plan Pandemic-Proof! As the saying goes, if you can’t beat […]
Pricing Salon Services? Factor in 4 Things
Booth Renters, Growing a Salon, Salon Ownership, Salon ProfessionalsPricing salon services correctly is vital! Even just a one percent improvement in pricing can result in an eleven percent increase in operating profit. (Harvard Business Review study) Did you know that “price” is one of the 4 P’s of Marketing? Product – includes both goods and/or services Price – the cost assigned to a […]
10 Ways to make your 2021 Salon Marketing Plan Pandemic-Proof
Salon Marketing, Salon Ownership, Salon ProfessionalsCOVID-19 and 2020 has dramatically (and maybe permanently) altered the landscape of the salon industry overall. Hairdressers, salon owners, salon professional manufacturers, wholesale beauty distributors, beauty educators – everyone in the industry has felt its impacts. From closures to cancellations, you might be wondering how to create a new normal in 2021 that will support […]
5 Things Successful Salon Professionals Do
Growing a Salon, Salon Ownership, Salon ProfessionalsAs a beauty professional you may already be wired for success in the salon industry. There are five things that successful entrepreneurs do differently than their peers, and these five things can fuel the growth of your salon business. Spots solutions in problems Continually reinvests in viable business ideas Constantly invests in their own skills […]
#FormulaFriday – Stylists and the Personal Touch in 2020
#FormulaFriday, MRK Beauty, Salon ProfessionalsFormula Friday – Stylists and the personal touch in the time of COVID-19 What a year 2020 turned into! During these challenging times in the middle of the COVID-19 Pandemic, it’s important to remember that you, the STYLIST, have a powerful and important role to play that only YOU can fill when it comes to […]
Salon Holiday Marketing – Top 10 Gifts for Self-Gifting Shoppers
BIOTOP, milk_shake, MRK Beauty, Oligo Professional, Salon Marketing, z.one conceptSelf-gifting holiday shoppers could help you increase holiday salon retail sales and boost revenues this year. The numbers don’t lie! People who shop for gifts for others during the holidays often purchase items for themselves as well. 53.2% of shoppers plan to buy gifts for themselves and 73.5% of consumers with a budget of more […]
Digital Salon Marketing with Hashtags and Keywords
Booth Renters, Growing a Salon, Salon Marketing, Salon Ownership, Salon SuitesDigital Marketing with Hashtags and Keywords for Stylists, Salons, Salon Suites and Booth Renters If you have ever wondered why some websites – and even some social updates – show up in results when you are searching online, it is because they contain the “keywords” you used when searching. You do not have to be […]
#FormulaFriday – Drab to FAB Gray Coverage in 9 Minutes!
#FormulaFriday, Hair Color, milk_shake, z.one conceptJust imagine all of the ways you could increase revenues with new add on color services using milk_shake’s new 9 minutes hair color! Imagine this. Your client arrives for a hair cut appointment and you notice that their roots have grown out gray. They’re only booked for a 45 minute appointment, so what can you […]
#FormulaFriday – Oligo Professional Intense Neutrals
#FormulaFriday, Hair Color, Oligo Professional#FormulaFriday – Oligo Professional Intense Neutrals with Calura Gloss Oligo Professional’s new Intense Neutral series and 13 Volume (4%) Cream Developer are specially created to offer up to 50% white hair blending. These rich shades were calibrated to deliver neutral results. NEW! Oligo Professional 13 Volume Cream Developer Our new 13 Volume (4%) Cream Developer […]
Now you can SHOP ONLINE at MRKBeauty.com!
Growing a Salon, MRK Beauty, Salon ProfessionalsIn the past 30 days the team at MRK Beauty has celebrated its 7th birthday, the relaunch of our website and the launch of online shopping at MRKBeauty.com! It is easy to get so busy with the day in and day out that you forget to mark important milestones or celebrate the big moments. We […]
4 Ways to Reinvent Salon Holiday Marketing in 2020
Growing a Salon, Salon ProfessionalsSalon holiday marketing success will hinge on your ability to effectively reach and persuade people to spend some of their shopping budget with you. 4 retail holiday trends that could influence salon holiday marketing success: COVID-19 has not stopped impacting business in 2020. Retailers are scrambling to reboot retail holiday marketing and promotions both in […]
BIOTOP PROFESSIONAL Joins the MRK Beauty Family!
Hair, MRK BeautySold in more than 20,000 salons worldwide, we are thrilled to announce that BIOTOP PROFESSIONAL is now available for purchase by licensed beauty professionals in Washington, Oregon, Idaho, and Montana. 5 Reasons to Love BIOTOP PROFESSIONAL Love is in the hair! Inside BIOTOP PROFESSIONAL salon products you will find everything you want and none of […]
protect your hair from sun damage
Hair, Health and Well-beingSure, summer carries the promise of pool-side days, margarita mixers and tan lines, but the same sun-drenched months we look forward to all year tend to test the mettle of our hair-care routines; too much sun and you’re left with a head that feels a little like a bail of farm animal feed. The brittle […]
MRK Beauty is expanding!
MRK BeautyCongratulations to Darrell at Roots Salon Spokane, WA: Winner of name the new MRK education training center contest! MRK Beauty is proud to announce the opening of our MRK ZONE education. Its our dedicated education training center. Your support and vision is what made this possible.