You can barely walk into a retail store in January and February without being hit over the head with hearts, heart shaped candy, heart-filled greeting cards and other manifestations of love promoting Valentine’s Day sales.
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As the saying goes, if you can’t beat ‘em, join ‘em! Here are five ways you can use the love your clients have for your services to grow your salon, create interest, cement client loyalty, and increase retention.
5 Love-ly Salon Marketing Ideas
1 – Give Love Away
The love your clients have for your salon services is a direct reflection of the way they believe you feel about them. Infuse your social media updates and email newsletters with client-appreciation such as:
- How you feel about them as a group
- How you feel about VIP clients that change your day
- Why you love your industry / job / being a salon owner, hairdresser or beauty professional
- Invite your clients to leave a review for you or your salon on Facebook, Google, Yelp or another site this week (or this month) for a chance to win a gift card or a “perfect couple” retail duo
Try posting one thing you love about your clients each day on social media this month!
2 – Get Clients to Fill in the Blank
Use social media and email marketing to survey your clients asking them to fill in the blank: “The one thing I love most about being a client at (your salon’s name or your name as a hairdresser) is __________________. “
Use the responses as client testimonials on your website and in upcoming email newsletters and social updates.
Questions are a great way to spark social engagement! Stay on February themes and ask questions on social media such as:
- What are the top 3 things you want in the love of your life?
- What was your first (or worst!) date?
- If you could only use 1 (hair) product for the rest of your life, what would it be?
- What is your favorite wine and chocolate combo?
- If you had to describe your hair color as a coffee drink, what would it be?
3 – Couple Up
Tell clients and prospects about “perfect couples” they can get from your salon, such as:
- Retail product duos
- Service / product duos
- Service + perfect add-on/s
- BOGO (buy-one, get one at a special price) offers
- At-home retail based on services, hair types, conditions, etc.
4 – Referral Reward Booster
Extend a special offer or referral reward to clients who refer their friends, co-workers or loved ones to your salon in the next 30 days.
5 – Get Engaged Early
February is “Weddings Month” not because weddings are happening in February, but because brides and grooms who got engaged during the holidays or on Valentine’s Day, and who are planning summer weddings, are lining everything up right now. This is why you see bridal shows in local convention centers in February and March, not June-August when the majority of weddings occur.
If you want wedding gigs…
Bridal hair and makeup, pedicures, and for that matter services for the whole wedding party get booked months before the big day. Now is the time to use e-mail and social media to advertise your availability and line up summer appointment bookings that could translate into a super-full (and profitable) book of business.
Here are some things to try:
- Partner with wedding planners, wedding flower designers, etc.
- Use Instagram to show off bridal looks you have done in the past
- Create a digital bridal hair look-book gallery on your website or as a Pinterest board
- add captions that include your city/region name to make content more “findable” locally
- share links to your gallery or Pinterest board on social media
- share photo/s in an email to clients that focuses on bridal/wedding services
- Reach out to local wedding chapels and reception halls for referrals or cooperative marketing
- Hyper-targeted Facebook ads and/or boosted posts
- targeted to women-of-a-certain-age (the average age of a first-time bride in the US is 25)
- who live in your town / nearby cities, and
- who have “interests” in weddings, brides, wedding gowns, bridal stores, reception halls, etc.
Hyper-targeting Facebook ads based on specific demographics increases your ability to reach people who fit your buyer profile/s while reducing the chances your ad money will be wasted by showing your ads to the wrong people.
Love these ideas? Download our FULL 2021 Salon Marketing Calendar!
“Success is no accident; it takes hard work, perseverance, study, sacrifice, and most of all, love of what you are yearning to do.” — Pele