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new milk_shake SOS Roots


NEW milk_shake® sos roots is an ammonia-free instant hair touch up spray for roots with a natural-looking effect without staining or leaving residue. The range of shades adapt to any hair color and are efficient on all hair types: / dark brown / brown / light blond / blond / mahogany / black. milk_shake sos roots gives instant and total coverage to greys. Use the special applicator for an instant result without staining

  • spray the product directly onto the soft bristles
  • apply to areas with greys
  • comb with the plastic comb to even-out the result
  • wash the applicator after each application.

Watch the milk_shake SOS Roots demo on YouTube

new milkshake amazing


NEW Amazing anti-humidity protective styling spray for hair is a pre-styling spray capable of eliminating frizz with a long-lasting result. Its formula is heat-activated, creating a film-like effect over the hair that protects hair from humidity, protects hair color and maintains the hairstyle for longer. Enriched with fruit extracts, milk_shake Lifestyling AMAZING gives a shiny, glossy finish with a mirror-like effect. It reduces drying time, protects from heated styling tools, doesn’t leave residue and doesn’t weigh the hair down.

Watch the milk_shake Lifestyling Amazing DEMO on Facebook Live

milk_shake© decologic

Technology + innovation combine = perfect blondes! A complete range of lightening products to offer a wide range of solutions for in-salon lightening and toning services.

  • decolourizing – dedicated professional formulas express the maximum efficiency of technological research and scientific precision
  • technological – high quality raw materials, naturally-sourced active ingredients and stylistic and technical research give hairdressers a complete range of solutions to transform any service into a perfect blond
  • ecologic – concept’s specific approach to researching packaging has a low environmental impact, an ethical commitment to contribute to protecting the environment

Watch the milk_shake Intro to Decologic Lighteners DEMO video on Facebook Live

milk_shake 9 Minute Color

milk_shake® 9 minutes


Conditioning permanent colouring cream for hair that is processed in 9 minutes. Incredible shine, vibrant colour, long-lasting maximum grey coverage.

DOWNLOAD >> 9 Minutes Technical Manual

DOWNLOAD >> 9 minutes color swatch brochure

milk_shake smoothies semi-permanent haircolor

milk_shake® smoothies semi-permanent colour

Specific developers and intensive activating emulsions ensure intense color, while the natural ingredients and uniquely intoxicating fragrance take hair color to another level.

Download >> milk_shake smoothies swatch chart PDF

Download >> milk_shake smoothies technical manual

milk_shake creatives hair color distributors

milk_shake® creative permanent colour

Creative colour and limitless combinations for infinite results! High quality and performance without any compromise. Preserves hair integrity, conditioning the stem, protects skin and hair during the colour process.

Download >> milk_shake creative swatch chart PDF

Download >> milk_shake creative technical manual

milk_shake Sun Rays lightening technique

Strong Wave styling in 9 minutes

Check out more milk_shake and No Inhibition concept USA videos on YouTube.

upcoming classes reversed

milk_shake cutting class

MONDAY – APR 12 milk_shake online education

9 am Pacific | 10 am Mountain


Hybrid cutting: “Incorporate more than one technique in order to produce multiple effects in a style!” In this Facebook Live we will take you through a demo on how to blend core techniques that allow you to be more creative in your work — take the time to think out of the box!

More / Link to Video

no inhibition color class

TUESDAY – APR 13  milk_shake online education

5 pm Pacific | 6 pm Mountain


Want to know, be informed or need to understand the use of the No Inhibition Multicolor permanent range? Join in for a complete A to Z breakdown of what Multicolor can offer you. Learn more / register on Facebook.

Register in advance for this Zoom class. After registering, you will receive a confirmation email containing information about joining the meeting.

milk_shake color blocking with direct color class

MONDAY – APR 19 milk_shake online education

9 am Pacific | 10 am Mountain


Tune in to this Facebook Live as we share one of the latest trends, “COLOR BLOCKING”, We will demo a quick and simplified pattern that will inspire you to be more creative with milk_shake direct color.

More / Link to Video

milk_shake the gloss - new milkshake hair gloss color

MONDAY – APR 26 milk_shake online education

9 am Pacific | 10 am Mountain

milk_shake THE GLOSS

You might be wondering, “Why and acidic color?” Tune in to this Facebook Live and get a sneak preview of milk_shake The Gloss, a NEW addition to the milk_shake color portfolio.
Toning, masking 50% of grey’s, and creating healthy shiny hair just got easier.

More / Link to Video

milk_shake pure pigments hair color

TUESDAY – APR 27  milk_shake online education

5 pm Pacific | 6 pm Mountain


milk_shake illuminate pure pigment is not just a simple direct color. It’s a concentrate giving you the power to add more punch into your oxidative color. In this zoom webinar we will share multiple options, mixing ratios, formulations, and the knowledge behind creating HD color. Learn more / register on Facebook.

Register in advance for this Zoom class. After registering, you will receive a confirmation email containing information about joining the meeting.

MRK Beauty rewards programs

zone concept milkshake rewards concept Salon Rewards Program

Designed to reward loyal milk_shake and No Inhibition customers with support tools that will help your business grow. The concept salon rewards program includes many benefits, including education, free backbar, station products, samples, and marketing tools, based on the level of your purchases.

Please contact us (or your MRK Beauty consultant) for additional program details including program rules and a list of items which can be purchased with rewards dollars.

Become a concept salon and earn an additional 5% reward points!


$1,500 – $2,999 per quarter

Earn 5% back in reward points of your total purchases.

zone concept milkshake rewards


$3,000 – $4,999 per quarter

Earn 7% back in reward dollars of your total purchases.

zone concept milkshake rewards


$5,000 – $9,999 per quarter

Earn 10% back in reward dollars of your total purchases.

zone concept milkshake rewards


$10,000 + per quarter

Earn 12% back in reward dollars of your total purchases.

about the brand centered
about the milk_shake brand of professional salon products

About milk_shake hair care and hair color


Natural ingredients like milk and yogurt proteins and fruit extracts work to enhance hair’s natural beauty. milk_shake hair care and hair color products capitalize on the benefits of nature, providing dedicated solutions for all hair types.


milk_shake products are created with a solid commitment to protecting the environment , with reduced sulfates, parabens and sodium chloride. All packaging and printed materials are recyclable.


milk_shake hair care and styling products are designed to make any hair concern a thing of the past. Step-by-step, milk_shake will take you on a deliciously-scented, luxurious journey, resulting in vibrant, healthy-looking hair.


Milk protein has a supplementary and highly conditioning effect on hair’s structure, and is the integral ingredient in milk_shake color care products. The results include increased volume, elasticity, and damage repair, while maintaining and enhancing hair color. This natural series is characterized by a unique white color and an irresistible sweet milk fragrance.


milk_shake hair care and styling products incorporate natural, organic ingredients without compromising the quality of the formula or the results.


Each active ingredient is thoughtfully and purposefully selected for its unique nutritive and lasting aesthetic effects, to create weightless hair with maximum vitality and shine.

natural ingredients and proteins in milk_shake hair care and hair color products

Z.ONE CONCEPT – WASHINGTON – OREGON – IDAHO – MONTANA concept™ USA is the exclusive representative of milk_shake and NO INHIBITON brands in North America. These product lines are part of the concept™ family; a young, innovative and dynamic Italian brand offering professional hair and beauty products worldwide.

From shampoos and conditioners to color and lightener, these product lines offer a solution for every scalp and hair need. concept™ products make great hair easy to achieve while offering everything you need to look amazing 365 days a year; from never-fail styles to solutions for frizz, limp tresses, dull color, hair loss and more!

Licensed beauty professionals can purchase concept’s milk_shake and No Inhibition professional salon products from MRK Beauty – wholesale beauty supply distributors in Washington, Oregon, Idaho and Montana.

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