Entries by Elizabeth Kraus


4 Ways to Reinvent Salon Holiday Marketing in 2020

Salon holiday marketing success will hinge on your ability to effectively reach and persuade people to spend some of their shopping budget with you. 4 retail holiday trends that could influence salon holiday marketing success:  COVID-19 has not stopped impacting business in 2020. Retailers are scrambling to reboot retail holiday marketing and promotions both in […]


BIOTOP PROFESSIONAL Joins the MRK Beauty Family!

Sold in more than 20,000 salons worldwide, we are thrilled to announce that BIOTOP PROFESSIONAL is now available for purchase by licensed beauty professionals in Washington, Oregon, Idaho, and Montana. 5 Reasons to Love BIOTOP PROFESSIONAL Love is in the hair! Inside BIOTOP PROFESSIONAL salon products you will find everything you want and none of […]

MRK Beauty is expanding!

Congratulations to Darrell at Roots Salon Spokane, WA: Winner of name the new MRK education training center contest! MRK Beauty is proud to announce the opening of our MRK ZONE education. Its our dedicated education training center. Your support and vision is what made this possible.


milk_shake color booster system additives

The professional innovation for color treated and lightened hair – milk shake color booster system. The coloring and lightening formulas of z.one concept are based on a philosophy of respect for the hair fiber, above all and at all costs. They contain high quality, pure and stable ingredients that preserve hair integrity and guarantee excellent and long lasting results over […]

milk_shake Go Pink Campaign

LESS CANCER, MORE BIRTHDAYS! There is no sure way to prevent breast cancer, but early detection can save your life. Every year there are more and more breast cancer survivors among us. Since 1991 more birthdays have been celebrated and breast cancer death rate is down 34 percent! Advances in breast cancer treatments today mean many […]