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10 Ways to make your 2021 Salon Marketing Plan Pandemic-Proof

COVID-19 and 2020 has dramatically (and maybe permanently) altered the landscape of the salon industry overall. Hairdressers, salon owners, salon professional manufacturers, wholesale beauty distributors, beauty educators – everyone in the industry has felt its impacts. From closures to cancellations, you might be wondering how to create a new normal in 2021 that will support […]

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Salon Holiday Marketing – Top 10 Gifts for Self-Gifting Shoppers

Self-gifting holiday shoppers could help you increase holiday salon retail sales and boost revenues this year. The numbers don’t lie! People who shop for gifts for others during the holidays often purchase items for themselves as well. 53.2% of shoppers plan to buy gifts for themselves and 73.5% of consumers with a budget of more […]

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Digital Salon Marketing with Hashtags and Keywords

Digital Marketing with Hashtags and Keywords for Stylists, Salons, Salon Suites and Booth Renters If you have ever wondered why some websites – and even some social updates – show up in results when you are searching online, it is because they contain the “keywords” you used when searching. You do not have to be […]

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#FormulaFriday – Oligo Professional Intense Neutrals

#FormulaFriday – Oligo Professional Intense Neutrals with Calura Gloss Oligo Professional’s new Intense Neutral series and 13 Volume (4%) Cream Developer are specially created to offer up to 50% white hair blending. These rich shades were calibrated to deliver neutral results. NEW! Oligo Professional 13 Volume Cream Developer Our new 13 Volume (4%) Cream Developer […]

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4 Ways to Reinvent Salon Holiday Marketing in 2020

Salon holiday marketing success will hinge on your ability to effectively reach and persuade people to spend some of their shopping budget with you. 4 retail holiday trends that could influence salon holiday marketing success:  COVID-19 has not stopped impacting business in 2020. Retailers are scrambling to reboot retail holiday marketing and promotions both in […]

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BIOTOP PROFESSIONAL Joins the MRK Beauty Family!

Sold in more than 20,000 salons worldwide, we are thrilled to announce that BIOTOP PROFESSIONAL is now available for purchase by licensed beauty professionals in Washington, Oregon, Idaho, and Montana. 5 Reasons to Love BIOTOP PROFESSIONAL Love is in the hair! Inside BIOTOP PROFESSIONAL salon products you will find everything you want and none of […]