Entries by Elizabeth Kraus

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Another Readers Choice Award for Calura Gloss!

Last December we celebrated with top brand Oligo Professionnel as their demi-permanent color, Calura Gloss, was named best Demi-Permanent Color by hairdressers. Winning top marks in Beauty Launchpad’s 2020 Readers Choice Awards, “Be Color Confident!” became the mantra of Oligo Pro. Calura Gloss named Readers Choice for best demi-permanent color with Salon Magazine Another win […]

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10 Ways to make your 2021 Salon Marketing Plan Pandemic-Proof

COVID-19 and 2020 has dramatically (and maybe permanently) altered the landscape of the salon industry overall. Hairdressers, salon owners, salon professional manufacturers, wholesale beauty distributors, beauty educators – everyone in the industry has felt its impacts. From closures to cancellations, you might be wondering how to create a new normal in 2021 that will support […]

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Salon Holiday Marketing – Top 10 Gifts for Self-Gifting Shoppers

Self-gifting holiday shoppers could help you increase holiday salon retail sales and boost revenues this year. The numbers don’t lie! People who shop for gifts for others during the holidays often purchase items for themselves as well. 53.2% of shoppers plan to buy gifts for themselves and 73.5% of consumers with a budget of more […]

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#FormulaFriday – Oligo Professional Intense Neutrals

#FormulaFriday – Oligo Professional Intense Neutrals with Calura Gloss Oligo Professional’s new Intense Neutral series and 13 Volume (4%) Cream Developer are specially created to offer up to 50% white hair blending. These rich shades were calibrated to deliver neutral results. NEW! Oligo Professional 13 Volume Cream Developer Our new 13 Volume (4%) Cream Developer […]