Last December we celebrated with top brand Oligo Professionnel as their demi-permanent color, Calura Gloss, was named best Demi-Permanent Color by hairdressers. Winning top marks in Beauty Launchpad’s 2020 Readers Choice Awards, “Be Color Confident!” became the mantra of Oligo Pro. Calura Gloss named Readers Choice for best demi-permanent color with Salon Magazine Another win […]
You can barely walk into a retail store in January and February without being hit over the head with hearts, heart shaped candy, heart-filled greeting cards and other manifestations of love promoting Valentine’s Day sales. You might also like: 10 Ways to Make your Salon Marketing Plan Pandemic-Proof! As the saying goes, if you can’t beat […]
Pricing salon services correctly is vital! Even just a one percent improvement in pricing can result in an eleven percent increase in operating profit. (Harvard Business Review study) Did you know that “price” is one of the 4 P’s of Marketing? Product – includes both goods and/or services Price – the cost assigned to a […]
COVID-19 and 2020 has dramatically (and maybe permanently) altered the landscape of the salon industry overall. Hairdressers, salon owners, salon professional manufacturers, wholesale beauty distributors, beauty educators – everyone in the industry has felt its impacts. From closures to cancellations, you might be wondering how to create a new normal in 2021 that will support […]
As a beauty professional you may already be wired for success in the salon industry. There are five things that successful entrepreneurs do differently than their peers, and these five things can fuel the growth of your salon business. Spots solutions in problems Continually reinvests in viable business ideas Constantly invests in their own skills […]
Formula Friday – Stylists and the personal touch in the time of COVID-19 What a year 2020 turned into! During these challenging times in the middle of the COVID-19 Pandemic, it’s important to remember that you, the STYLIST, have a powerful and important role to play that only YOU can fill when it comes to […]
Self-gifting holiday shoppers could help you increase holiday salon retail sales and boost revenues this year. The numbers don’t lie! People who shop for gifts for others during the holidays often purchase items for themselves as well. 53.2% of shoppers plan to buy gifts for themselves and 73.5% of consumers with a budget of more […]
Digital Marketing with Hashtags and Keywords for Stylists, Salons, Salon Suites and Booth Renters If you have ever wondered why some websites – and even some social updates – show up in results when you are searching online, it is because they contain the “keywords” you used when searching. You do not have to be […]
Just imagine all of the ways you could increase revenues with new add on color services using milk_shake’s new 9 minutes hair color! Imagine this. Your client arrives for a hair cut appointment and you notice that their roots have grown out gray. They’re only booked for a 45 minute appointment, so what can you […]
#FormulaFriday – Oligo Professional Intense Neutrals with Calura Gloss Oligo Professional’s new Intense Neutral series and 13 Volume (4%) Cream Developer are specially created to offer up to 50% white hair blending. These rich shades were calibrated to deliver neutral results. NEW! Oligo Professional 13 Volume Cream Developer Our new 13 Volume (4%) Cream Developer […]
