Does your color give you all the possibilities for the creative expression you are looking for? Can you customize unlimited shades for each of your clients? From natural tones to bright fashion shades, milk_shake Creative Permanent Color makes it possible. Express your creativity with 15 tonal series and 96 shades, all made with highest quality pigments and natural and organic ingredients. Give your guests an incredible color experience with excellent grey coverage, lasting color intensity and glossy, shiny finish, all complimented by a pleasant fragrance of organic honey for sensitive skin and sensitive noses.







We are excited to announce that milk_shake Smoothies have just landed in North America! 41 amazing ammonia free semi colors containing delicious ingredients such as organic honey, cocoa, papaya, blueberries, strawberries and of course…. milk proteins. Professional hair color has never smelt so good and the shine and condition milk shake Smoothies leave the hair in is truly outstanding. Another masterstroke by concept – #1 “Made in Italy” professional hair care brand.












Direct color is an innovative and gentle cosmetic coloring that performs color services with excellent results. It is totally ammonia and peroxide free, respects hair structure without modifying it and all shades are intermixable. Formulated with tested high quality pigments, it is recommended to highlight natural or colored hair, to hide the first grey hair, to introduce clients to color services and to complement other professional technical services, to tone bleached or high lightened hair, to intensify a shade after other color services or for color correction or restoring.






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